Our Story

About Us

Made For Everyone

At Anaid & Co, we use 100% natural and chemical-free ingredients, dedicated to bringing skincare and beauty products back to its purest form. Our mission is to offer products inspired by ancient traditions, ensuring each formulation is effective and nourishing for all. Using ingredients like grass-fed tallow and coconut oil, we create formulas that hydrate, protect, and rejuvenate your skin. Free from harmful chemicals and synthetic additives, our products are crafted with transparency and care, so you can trust what goes on your skin.

Our Vision

Pure, Natural, and Australian Made

Redefining Skincare — Pure, Natural, and Made for Everyone

5 Years ago Jake started exploring healthier alternatives to deodorants and moisturisers without chemicals. This was about 2020 and questioned all the products he has been using for the past 40 years of his life!

Jake began exploring tallow and coconut-based moisturisers, but found there were few options designed specifically for men or with enticing, natural scents. Determined to create something better, Jake spent a few years searching for the perfect balance of high-quality, 100% Natural and chemical Free ingredients and appealing fragrances. Realizing the potential of grass-fed beef tallow and coconut oil as nourishing moisturisers, Jake set out to make them accessible and enjoyable for everyone, no matter if you are a vegetarian or vegan, most of our product options tailor all people’s needs and requirements.

Thus, Anaid & Co was born—a brand focused on breaking the mold of traditional skincare by offering unique, natural formulations that combine the power of tallow and/or coconut oil options with a range of amazing, natural scents. Today, Jake’s dream is a reality, and Anaid & Co is committed to helping people feel great about using pure, nourishing products

The Meaning Behind Anaid & Co

A Name Born from Memory, Love, and Legacy

The name Anaid holds a special place in our story. When Jake was growing up, his mother had a quirky and delightful talent—she could speak fluently backwards. Friends would visit just to hear her say their names in reverse. Years later, as Jake was dreaming up his natural skincare brand, that joyful memory came flooding back. In a heartfelt tribute to his mother, who passed away a decade ago, Jake chose the name Anaid—his mother’s name Diana, spelled backwards. Anaid & Co is more than just a brand; it’s a legacy of love, creativity, and natural goodness.

The Product Roadmap:

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Introducing Anaid & Co Kids

Playful Skincare and Self-Care, Made Just for Little Ones

At Anaid & Co, we believe that healthy, natural skincare should start early—and be fun! That’s why we’re launching Anaid & Co Kids, a vibrant new line designed especially for boys and girls. With gentle, chemical-free ingredients and exciting kid-friendly flavors like bubblegum, watermelon, and blueberry

Natural Care, Head to Toe

What We Do

At Anaid & Co, we craft high-quality, all-natural skincare products designed to care for your entire body — naturally and effectively. Our formulations are simple, clean, and made with love using powerful, ethically sourced ingredients straight from the earth. Whether you’re looking for deep hydration, daily protection, or gentle self-care, we’ve got you covered.

Moisturisers

Deeply nourishing and long-lasting hydration for soft, smooth skin all day.

Chafing Cream

 A must-have for active lifestyles — reduces friction and soothes irritated skin with natural protection.

Intimate Oil (Lubricant)

A gentle, 100% natural formula for intimate care that respects your body and your health.

Sun Protection

(Coming Soon) Shield your skin from harmful UV rays with nutrient-rich, skin-loving sun care.

Shaving Cream

(Coming Soon) A smooth, hydrating formula for a close, comfortable shave without irritation.

Moisturisers

Moisturisers

Deeply nourishing and long-lasting hydration for soft, smooth skin all day.

Chafing Cream

Chafing Cream

A must-have for active lifestyles — reduces friction and soothes irritated skin with natural protection.

Intimate Oil (Lubricant)

Intimate Oil (Lubricant)

A gentle, 100% natural formula for intimate care that respects your body and your health.

Sun Protection

Sun Protection

(Coming Soon) Shield your skin from harmful UV rays with nutrient-rich, skin-loving sun care.

Shaving Cream

Shaving Cream

(Coming Soon) A smooth, hydrating formula for a close, comfortable shave without irritation.

The Power of Nature

What makes our products different? We blend time-honored natural ingredients with innovative formulations. Choose from our range of delicious, natural flavors, including Vanilla, Kakadu Plum, Peppermint, Lemon, and Lavender. Key ingredients include:

100% Grass Fed Australian Beef Tallow

Coconut Oil

Shea Butter

Beeswax

The Power of Nature

What makes our products different? We blend time-honored natural ingredients with innovative formulations. Choose from our range of delicious, natural flavors, including Vanilla, Kakadu Plum, Peppermint, Lemon, and Lavender. Key ingredients include:

100% Grass Fed Australian Beef Tallow

Coconut Oil

Shea Butter

Beeswax